{"id":12352,"date":"2024-01-30T18:00:00","date_gmt":"2024-01-30T18:00:00","guid":{"rendered":"https:\/\/foundationinc.co\/?p=12352"},"modified":"2024-04-03T18:27:05","modified_gmt":"2024-04-03T18:27:05","slug":"saas-on-tiktok-how-creatorkit-is-crushing-the-tiktok-game","status":"publish","type":"post","link":"https:\/\/foundationinc.co\/lab\/tiktok-saas","title":{"rendered":"SaaS On TikTok: How CreatorKit Is Crushing the TikTok Game"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Article&#039;s Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/foundationinc.co\/lab\/tiktok-saas\/#committing-to-content-excellence\" title=\"Committing to Content Excellence\">Committing to Content Excellence<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/foundationinc.co\/lab\/tiktok-saas\/#finding-content-platform-fit\" title=\"Finding Content-Platform Fit\">Finding Content-Platform Fit<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nearly twice as many users<\/span><\/a><span style=\"font-weight: 400;\"> on TikTok compared to X\/Twitter, SaaS companies wanting to expand brand awareness can\u2019t afford to ignore this vast and growing user base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet three of the 10 <\/span><a href=\"https:\/\/www.mikesonders.com\/largest-saas-companies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">largest SaaS companies in the world<\/span><\/a><span style=\"font-weight: 400;\"> don\u2019t even have TikTok accounts, three more have a meager 5,000 followers, and only two have a respectable 100,000 followers. Clearly, these leading SaaS companies are overlooking TikTok&#8217;s potential, leaving a wide-open field for others to capitalize on its expansive, engaged audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But not CreatorKit. They see the opportunity that TikTok\u2019s monthly user base of <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noopener\"><b>1.2 million people<\/b><\/a><span style=\"font-weight: 400;\"> provides, and they\u2019re fully committed to leveraging this audience. With over 86,000 followers, they\u2019re ahead of eight of the top ten SaaS companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CreatorKit is an innovative all-in-one platform for content creators that offers tools for graphic design, content creation, marketing, and e-commerce. Today, we\u2019re diving into what makes their TikTok account different and how other SaaS companies can learn from their TikTok strategy.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"committing-to-content-excellence\"><\/span><span style=\"font-weight: 400;\">Committing to Content Excellence<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s a lot easier to succeed in content marketing if your content is excellent. CreatorKit consistently publishes content that meets <\/span><a href=\"https:\/\/foundationinc.co\/lab\/4es-content-framework\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the four Es content framework<\/span><\/a><span style=\"font-weight: 400;\"> to achieve content excellence:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entertain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empower\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019ll break down how they achieve each of these and how you can do the same. CreatorKit\u2019s TikTok is full of great examples of content content that meets each of the four Es. Let\u2019s check a few out!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-12355 size-full lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image3-14.png\" alt=\"A graphic describing the four Es of content\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image3-14.png 1024w, https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image3-14-300x225.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image3-14-768x576.png 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Educate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t sure where to go with your content, lead with value. Give your audience some useful information that\u2019ll make their day better, help them do their work faster, or otherwise achieve a goal. In return, you\u2019ll see great engagement and appreciation for your content.<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@creatorkit\/video\/7208290559071423749\" data-video-id=\"7208290559071423749\">\n<section><a title=\"@creatorkit\" href=\"https:\/\/www.tiktok.com\/@creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">@creatorkit<\/a> <a title=\"stitch\" href=\"https:\/\/www.tiktok.com\/tag\/stitch?refer=embed\" target=\"_blank\" rel=\"noopener\">#stitch<\/a> with @Julie UGC Creator You don\u2019t need fancy set ups to generate professional product photos \ud83d\ude4c\ud83c\udffb You can generate professional images in seconds with AI \ud83e\udd2f\ud83e\udd16\u2764\ufe0f (And believe me, you can\u2019t tell the difference) As a Marketer, you should consider this tool to save time (and costs \ud83d\ude05)! Link in bio to get access to this tool \u2728 <a title=\"aitoolsformarketers\" href=\"https:\/\/www.tiktok.com\/tag\/aitoolsformarketers?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitoolsformarketers<\/a> <a title=\"marketersoftiktok\" href=\"https:\/\/www.tiktok.com\/tag\/marketersoftiktok?refer=embed\" target=\"_blank\" rel=\"noopener\">#marketersoftiktok<\/a> <a title=\"aiformarketing\" href=\"https:\/\/www.tiktok.com\/tag\/aiformarketing?refer=embed\" target=\"_blank\" rel=\"noopener\">#aiformarketing<\/a> <a title=\"aiproductphotos\" href=\"https:\/\/www.tiktok.com\/tag\/aiproductphotos?refer=embed\" target=\"_blank\" rel=\"noopener\">#aiproductphotos<\/a> <a title=\"techtok\" href=\"https:\/\/www.tiktok.com\/tag\/techtok?refer=embed\" target=\"_blank\" rel=\"noopener\">#techtok<\/a> <a title=\"creatorkit\" href=\"https:\/\/www.tiktok.com\/tag\/creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">#creatorkit<\/a> <a title=\"artificialintelligence\" href=\"https:\/\/www.tiktok.com\/tag\/artificialintelligence?refer=embed\" target=\"_blank\" rel=\"noopener\">#artificialintelligence<\/a> <a title=\"marketingtools\" href=\"https:\/\/www.tiktok.com\/tag\/marketingtools?refer=embed\" target=\"_blank\" rel=\"noopener\">#marketingtools<\/a> <a title=\"aitools\" href=\"https:\/\/www.tiktok.com\/tag\/aitools?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitools<\/a> <a title=\"chatgpt\" href=\"https:\/\/www.tiktok.com\/tag\/chatgpt?refer=embed\" target=\"_blank\" rel=\"noopener\">#chatgpt<\/a> <a title=\"aitoolsformarketers\" href=\"https:\/\/www.tiktok.com\/tag\/aitoolsformarketers?refer=embed\" target=\"_blank\" rel=\"noopener\">#AIToolsformarketers<\/a> <a title=\"\u266c original sound - CreatorKit AI Photos &amp; Videos\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7208290557763144454?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; CreatorKit AI Photos &amp; Videos<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">In this example, CreatorKit educate their audience about a simpler way to get their desired background for product photography. The video takes advantage of a common TikTok trend by starting with a clip from another video. Then, they counter that tip with one of their own. This allows them to show a 30-second tutorial of their tool and include a CTA in the description to encourage viewers to try it out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The immediate, obvious value of this technique, the natural ease with which they present it, and the clarity of the instructions all combine to make this great educational content.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only that, they chose a real-life situation many online store owners \u2014 their target audience \u2014 find themselves in: Trying to create quality product photos without spending a lot of time editing. Touching on this specific pain point for their specific audience is no accident. It shows a clear understanding of their niche and empathy and understanding for their audience. True marketing excellence.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-12353 size-full lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image1-14.png\" alt=\"Screenshot of CreatorKit Tiktok video\" width=\"1588\" height=\"1280\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image1-14.png 1588w, https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image1-14-300x242.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image1-14-1024x825.png 1024w, https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image1-14-768x619.png 768w, https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image1-14-1536x1238.png 1536w\" data-sizes=\"(max-width: 1588px) 100vw, 1588px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1588px; --smush-placeholder-aspect-ratio: 1588\/1280;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Want proof of that value? Over 37,000 people favorited this video. That\u2019s often an overlooked statistic compared to views and likes, but it\u2019s very valuable. It\u2019s a true sign of useful content, meaning people will return to this video and view it repeatedly as they apply it to their work.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Engage<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You have to grab the viewer\u2019s attention immediately, or they\u2019ll scroll past your content. That\u2019s why a strong hook is essential for any successful TikTok. While hooks are important with any content medium, they\u2019re especially important on fast-paced platforms like TikTok, which has an average video length of only <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1372569\/tiktok-video-duration-by-number-of-views\/#:~:text=TikTok%3A%20video%20duration%202023%2C%20by%20video%20views&amp;text=From%20March%202023%20to%20August,around%2038.3%20seconds%20in%20length.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">34 seconds<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But even when you get a viewer\u2019s initial attention, you need to keep them from swiping down to the next video. One way to do that is by giving them informative content from the beginning. But how do you fit all that in with such a limited time? Here&#8217;s a great example.<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@creatorkit\/video\/7222826548200574215\" data-video-id=\"7222826548200574215\">\n<section><a title=\"@creatorkit\" href=\"https:\/\/www.tiktok.com\/@creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">@creatorkit<\/a> To get the best ChatGPT answers you need to make the right questions \ud83d\udca1 Try these proven to work prompts and increase x10 your productivity as a marketer \ud83d\udd25 <a title=\"creatorkit\" href=\"https:\/\/www.tiktok.com\/tag\/creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">#creatorkit<\/a> <a title=\"aitoolsformarketers\" href=\"https:\/\/www.tiktok.com\/tag\/aitoolsformarketers?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitoolsformarketers<\/a> <a title=\"aitoolsforecommerce\" href=\"https:\/\/www.tiktok.com\/tag\/aitoolsforecommerce?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitoolsforecommerce<\/a> <a title=\"ecomaitools\" href=\"https:\/\/www.tiktok.com\/tag\/ecomaitools?refer=embed\" target=\"_blank\" rel=\"noopener\">#ecomAItools<\/a> <a title=\"aitoolsforbusiness\" href=\"https:\/\/www.tiktok.com\/tag\/aitoolsforbusiness?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitoolsforbusiness<\/a> <a title=\"aiforbusiness\" href=\"https:\/\/www.tiktok.com\/tag\/aiforbusiness?refer=embed\" target=\"_blank\" rel=\"noopener\">#aiforbusiness<\/a> <a title=\"techtok\" href=\"https:\/\/www.tiktok.com\/tag\/techtok?refer=embed\" target=\"_blank\" rel=\"noopener\">#techtok<\/a> <a title=\"artificialintelligence\" href=\"https:\/\/www.tiktok.com\/tag\/artificialintelligence?refer=embed\" target=\"_blank\" rel=\"noopener\">#artificialintelligence<\/a> <a title=\"\u266c I'm Good (Blue) [Sped Up Version] - David Guetta &amp; Bebe Rexha\" href=\"https:\/\/www.tiktok.com\/music\/I'm-Good-Blue-7138396363791796225?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c I&#8217;m Good (Blue) [Sped Up Version] &#8211; David Guetta &amp; Bebe Rexha<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">CreatorKit does an excellent job of immediately engaging the viewer in the opening of this video. Let&#8217;s break down the first few seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, there\u2019s the title, \u201cChatGPT Prompts for Marketing.\u201d That\u2019s the first value offer, since <\/span><a href=\"https:\/\/foundationinc.co\/lab\/chatgpt-prompts-for-marketing\"><span style=\"font-weight: 400;\">ChatGPT prompts<\/span><\/a><span style=\"font-weight: 400;\"> are useful and challenging. Then the video gets straight to the meat quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rapid editing and fast-paced music make you feel like you\u2019re getting a lot of information quickly \u2014 so it\u2019s a good use of your time. The short pauses make it possible for people to screenshot the prompts, but aren\u2019t too long to break up the video\u2019s flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering value upfront and following up with even more value in the first few seconds is a promise to the viewer that your content is worth their time \u2014 and a strategy for truly excellent content. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Entertain<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">But none of that will go far if your content is boring.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plenty of companies think they\u2019re <\/span><a href=\"https:\/\/foundationinc.co\/industry-solutions\/boring-industries\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">in a boring industry<\/span><\/a><span style=\"font-weight: 400;\"> when actually they just have boring marketing. But not CreatorKit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They keep their audience entertained in several ways. First, by putting a real face on their content \u2014 the same person makes all of CreatorKit\u2019s TikToks \u2014 which helps build a consistent brand and makes them more human. They also mix some fun into their educational content, even when it costs precious seconds. Here\u2019s a great example:<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@creatorkit\/video\/7164528976675785985\" data-video-id=\"7164528976675785985\">\n<section><a title=\"@creatorkit\" href=\"https:\/\/www.tiktok.com\/@creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">@creatorkit<\/a> Test your store right now in this AI video tool \ud83d\ude80\ud83d\ude4c\ud83c\udffb Link in bio to give it a try for free! <a title=\"dtcbrands\" href=\"https:\/\/www.tiktok.com\/tag\/dtcbrands?refer=embed\" target=\"_blank\" rel=\"noopener\">#dtcbrands<\/a> <a title=\"marketingvideos\" href=\"https:\/\/www.tiktok.com\/tag\/marketingvideos?refer=embed\" target=\"_blank\" rel=\"noopener\">#marketingvideos<\/a> <a title=\"aitools\" href=\"https:\/\/www.tiktok.com\/tag\/aitools?refer=embed\" target=\"_blank\" rel=\"noopener\">#AItools<\/a> <a title=\"marketingaitools\" href=\"https:\/\/www.tiktok.com\/tag\/marketingaitools?refer=embed\" target=\"_blank\" rel=\"noopener\">#marketingAItools<\/a> <a title=\"videoadcreatives\" href=\"https:\/\/www.tiktok.com\/tag\/videoadcreatives?refer=embed\" target=\"_blank\" rel=\"noopener\">#videoadcreatives<\/a> <a title=\"videocontent\" href=\"https:\/\/www.tiktok.com\/tag\/videocontent?refer=embed\" target=\"_blank\" rel=\"noopener\">#videocontent<\/a> <a title=\"ecommercetips\" href=\"https:\/\/www.tiktok.com\/tag\/ecommercetips?refer=embed\" target=\"_blank\" rel=\"noopener\">#ecommercetips<\/a> <a title=\"smallbiztiktok\" href=\"https:\/\/www.tiktok.com\/tag\/smallbiztiktok?refer=embed\" target=\"_blank\" rel=\"noopener\">#smallbiztiktok<\/a> <a title=\"tiktokads\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokads?refer=embed\" target=\"_blank\" rel=\"noopener\">#tiktokads<\/a> <a title=\"creatorkit\" href=\"https:\/\/www.tiktok.com\/tag\/creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">#creatorkit<\/a> <a title=\"ecommercetools\" href=\"https:\/\/www.tiktok.com\/tag\/ecommercetools?refer=embed\" target=\"_blank\" rel=\"noopener\">#ecommercetools<\/a> <a title=\"\u266c Euro$tep - West\" href=\"https:\/\/www.tiktok.com\/music\/Eurotep-7077807599701198849?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c Euro$tep &#8211; West<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">This video starts with the account\u2019s manager syncing her countdown with the song that\u2019s playing instead of going straight into the actual product instructions. It\u2019s a fun way to entertain the viewer and then offer the content \u201cvegetables\u201d just a little later. Let your viewers eat dessert first!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CreatorKit even upload videos that don\u2019t focus on education but are entertainment-focused marketing, which helps make their output feel lighter and more relatable.<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@creatorkit\/video\/7161272321146178817\" data-video-id=\"7161272321146178817\">\n<section><a title=\"@creatorkit\" href=\"https:\/\/www.tiktok.com\/@creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">@creatorkit<\/a> Shhh \ud83e\udd2b\ud83e\udd2b\ud83e\udd2b We\u2019ll keep the secret of the tool that generates marketing videos in seconds <a title=\"dtcbrands\" href=\"https:\/\/www.tiktok.com\/tag\/dtcbrands?refer=embed\" target=\"_blank\" rel=\"noopener\">#dtcbrands<\/a> <a title=\"aitools\" href=\"https:\/\/www.tiktok.com\/tag\/aitools?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitools<\/a> <a title=\"tiktokbusiness\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokbusiness?refer=embed\" target=\"_blank\" rel=\"noopener\">#tiktokbusiness<\/a> <a title=\"smallbusinesstiktok\" href=\"https:\/\/www.tiktok.com\/tag\/smallbusinesstiktok?refer=embed\" target=\"_blank\" rel=\"noopener\">#smallbusinesstiktok<\/a> <a title=\"ecomtools\" href=\"https:\/\/www.tiktok.com\/tag\/ecomtools?refer=embed\" target=\"_blank\" rel=\"noopener\">#ecomtools<\/a> <a title=\"marketersoftiktok\" href=\"https:\/\/www.tiktok.com\/tag\/marketersoftiktok?refer=embed\" target=\"_blank\" rel=\"noopener\">#marketersoftiktok<\/a> <a title=\"adcreatives\" href=\"https:\/\/www.tiktok.com\/tag\/adcreatives?refer=embed\" target=\"_blank\" rel=\"noopener\">#adcreatives<\/a> <a title=\"creatorkit\" href=\"https:\/\/www.tiktok.com\/tag\/creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">#creatorkit<\/a> <a title=\"\u266c dumb dumb - sped up - mazie\" href=\"https:\/\/www.tiktok.com\/music\/dumb-dumb-sped-up-7145021488167389957?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c dumb dumb &#8211; sped up &#8211; mazie<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">This one seems like it\u2019s just for fun, but in that short clip, CreatorKit deliver a powerful message: With their software you can do your job better with minimal effort. There\u2019s even the promise of recognition, tapping into deeper human desires. All that disguised as lighthearted entertainment. These guys are pretty darned smart! Not only that \u2014 the use of humour adds to the brand\u2019s personality, making them more memorable.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Empower<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of the four Es, this is the one that a lot of brands struggle with. It\u2019s easy to teach people about something, tell them to sign up for your newsletter, and even do it in an attractive format. But empowering them with a unique insight or a special resource can be trickier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great way to do this is by offering your followers the tools you use for your own success. That\u2019s what makes this video so effective:<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@creatorkit\/video\/7185379976642907393\" data-video-id=\"7185379976642907393\">\n<section><a title=\"@creatorkit\" href=\"https:\/\/www.tiktok.com\/@creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">@creatorkit<\/a> Increase your productivity as a content creator with these tools \ud83d\udca1\ud83e\udd16 Save time and make in minutes what\u2019s taking you hours today (like get to good content ideas for your biz!) Which other AI tool would you consider a must as a content creator? \ud83e\udd14 <a title=\"aitoolsyouneed\" href=\"https:\/\/www.tiktok.com\/tag\/aitoolsyouneed?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitoolsyouneed<\/a> <a title=\"aitoolsforbusiness\" href=\"https:\/\/www.tiktok.com\/tag\/aitoolsforbusiness?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitoolsforbusiness<\/a> <a title=\"artificialintelligence\" href=\"https:\/\/www.tiktok.com\/tag\/artificialintelligence?refer=embed\" target=\"_blank\" rel=\"noopener\">#artificialintelligence<\/a> <a title=\"marketingaitools\" href=\"https:\/\/www.tiktok.com\/tag\/marketingaitools?refer=embed\" target=\"_blank\" rel=\"noopener\">#marketingaitools<\/a> <a title=\"techtok\" href=\"https:\/\/www.tiktok.com\/tag\/techtok?refer=embed\" target=\"_blank\" rel=\"noopener\">#techtok<\/a> <a title=\"aitools\" href=\"https:\/\/www.tiktok.com\/tag\/aitools?refer=embed\" target=\"_blank\" rel=\"noopener\">#AITOOLS<\/a> <a title=\"aitoolsformarketers\" href=\"https:\/\/www.tiktok.com\/tag\/aitoolsformarketers?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitoolsformarketers<\/a> <a title=\"creatorkit\" href=\"https:\/\/www.tiktok.com\/tag\/creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">#creatorkit<\/a> <a title=\"aiformarketing\" href=\"https:\/\/www.tiktok.com\/tag\/aiformarketing?refer=embed\" target=\"_blank\" rel=\"noopener\">#AIformarketing<\/a> <a title=\"marketingtools\" href=\"https:\/\/www.tiktok.com\/tag\/marketingtools?refer=embed\" target=\"_blank\" rel=\"noopener\">#marketingtools<\/a> <a title=\"contentcreators\" href=\"https:\/\/www.tiktok.com\/tag\/contentcreators?refer=embed\" target=\"_blank\" rel=\"noopener\">#contentcreators<\/a> <a title=\"\u266c billie eilish not my responsibility - flwhney\" href=\"https:\/\/www.tiktok.com\/music\/billie-eilish-not-my-responsibility-7064601695245830913?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c billie eilish not my responsibility &#8211; flwhney<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">None of these tools are a secret. But this person explaining exactly how they use them makes the advice immediately actionable and real.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Putting It All Together<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When companies like CreatorKit apply all four Es, it increases the odds of their content going viral. Just look at their most-viewed video, which has almost three million views and 175,000 likes.<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@creatorkit\/video\/7192821115595607297\" data-video-id=\"7192821115595607297\">\n<section><a title=\"@creatorkit\" href=\"https:\/\/www.tiktok.com\/@creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">@creatorkit<\/a> The potential of this tool is \ud83d\udd25\ud83d\udd25\ud83d\udd25\ud83d\udd25 Just know exactly what you want and describe it in the text box. Then just let the magic happen \ud83d\ude4c\ud83c\udffc <a title=\"artificialintelligence\" href=\"https:\/\/www.tiktok.com\/tag\/artificialintelligence?refer=embed\" target=\"_blank\" rel=\"noopener\">#artificialintelligence<\/a> <a title=\"techtok\" href=\"https:\/\/www.tiktok.com\/tag\/techtok?refer=embed\" target=\"_blank\" rel=\"noopener\">#techtok<\/a> <a title=\"smallbusinesstiktok\" href=\"https:\/\/www.tiktok.com\/tag\/smallbusinesstiktok?refer=embed\" target=\"_blank\" rel=\"noopener\">#smallbusinesstiktok<\/a> <a title=\"aitoolsforbusiness\" href=\"https:\/\/www.tiktok.com\/tag\/aitoolsforbusiness?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitoolsforbusiness<\/a> <a title=\"aitoolsyouneed\" href=\"https:\/\/www.tiktok.com\/tag\/aitoolsyouneed?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitoolsyouneed<\/a> <a title=\"marketingaitools\" href=\"https:\/\/www.tiktok.com\/tag\/marketingaitools?refer=embed\" target=\"_blank\" rel=\"noopener\">#marketingaitools<\/a> <a title=\"aitools\" href=\"https:\/\/www.tiktok.com\/tag\/aitools?refer=embed\" target=\"_blank\" rel=\"noopener\">#AITOOLS<\/a> <a title=\"aitoolsformarketers\" href=\"https:\/\/www.tiktok.com\/tag\/aitoolsformarketers?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitoolsformarketers<\/a> <a title=\"creatorkit\" href=\"https:\/\/www.tiktok.com\/tag\/creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">#creatorkit<\/a> <a title=\"\u266c Sirtaki (Zorba the Geek) - LucasGitanoFamily\" href=\"https:\/\/www.tiktok.com\/music\/Sirtaki-Zorba-the-Geek-7158883608534092550?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c Sirtaki (Zorba the Geek) &#8211; LucasGitanoFamily<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s educational, engaging, entertaining, and empowering. But as you can see, it\u2019s part 15 of a series. That\u2019s because even great content doesn\u2019t go viral every time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To see if your posts are gaining traction, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track the views, likes, favorites, comments, and shares for each video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare how new uploads perform vs. older ones<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze the sentiments in the videos\u2019 comments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Benchmark your videos\u2019 performance against similar ones by other creators<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The strategy is to apply the four Es, assess how successful your posts are, iterate on your successes, and use simple techniques, like pinning high-performing videos, so they attract even more attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just a couple of viral hits can make a majority of your view count \u2014 just take a look at how CreatorKit\u2019s top content quickly outpaces the rest.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-12354 size-full lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image2-13.png\" alt=\"A graph of the view count of CreatorKit\u2019s top 10 videos on TikTok\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image2-13.png 1024w, https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image2-13-300x225.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image2-13-768x576.png 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So even when you hit all four Es, don\u2019t despair if your first efforts don\u2019t immediately get millions of views. Content marketing is a marathon, not a sprint.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"finding-content-platform-fit\"><\/span><span style=\"font-weight: 400;\">Finding Content-Platform Fit<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">But even great content needs to fit its platform. Whenever you start using a new platform, you have to know the culture and values of its users. Where Reddit will reject someone who appears to be selling a product, people on TikTok have no such qualms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, TikTokers have their own norms and standards for what they expect from content. Here\u2019s a quick list of some of the most important ones:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-12561 size-full lazyload\" data-src=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image3-16.png\" alt=\"SaaS on TikTok norms\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image3-16.png 1024w, https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image3-16-300x225.png 300w, https:\/\/foundationinc.co\/wp-content\/uploads\/2024\/01\/image3-16-768x576.png 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Some of these are pretty well-known conventions \u2014 using features like TikTok\u2019s ability to add music is a great way to make your content immediately more entertaining. In fact, using trending music instead of original sound <\/span><a href=\"https:\/\/www.socialinsider.io\/blog\/tiktok-benchmarks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">improves your engagement by 20%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But some framing devices like \u201cquick hack\u201d or <\/span><a href=\"https:\/\/www.mandalasystem.com\/blog\/en\/295\/POV-Trend-in-TikTok\"><span style=\"font-weight: 400;\">\u201cPOV\u201d (point of view)<\/span><\/a><span style=\"font-weight: 400;\"> are trends that require more familiarity with the platform to use them correctly. Here\u2019s a great example of CreatorKit using a popular song and a common TikTok framing device to keep it entertaining even as they deliver instructional content:<\/span><\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@creatorkit\/video\/7226116934255889666\" data-video-id=\"7226116934255889666\">\n<section><a title=\"@creatorkit\" href=\"https:\/\/www.tiktok.com\/@creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">@creatorkit<\/a> Being a small biz CEO is tough enough without having to worry about getting the perfect shot. \ud83d\ude43 Let CreatorKit handle the photography for you and create professional product photos in seconds \u23f0 Link in bio to start generating your own professional product photos with AI <a title=\"techtok\" href=\"https:\/\/www.tiktok.com\/tag\/techtok?refer=embed\" target=\"_blank\" rel=\"noopener\">#techtok<\/a> <a title=\"marketingtools\" href=\"https:\/\/www.tiktok.com\/tag\/marketingtools?refer=embed\" target=\"_blank\" rel=\"noopener\">#marketingtools<\/a> <a title=\"creatorkit\" href=\"https:\/\/www.tiktok.com\/tag\/creatorkit?refer=embed\" target=\"_blank\" rel=\"noopener\">#creatorkit<\/a> <a title=\"artificialintelligence\" href=\"https:\/\/www.tiktok.com\/tag\/artificialintelligence?refer=embed\" target=\"_blank\" rel=\"noopener\">#artificialintelligence<\/a> <a title=\"aitoolsforecommerce\" href=\"https:\/\/www.tiktok.com\/tag\/aitoolsforecommerce?refer=embed\" target=\"_blank\" rel=\"noopener\">#aitoolsforecommerce<\/a> <a title=\"smallbusinessowner\" href=\"https:\/\/www.tiktok.com\/tag\/smallbusinessowner?refer=embed\" target=\"_blank\" rel=\"noopener\">#smallbusinessowner<\/a> <a title=\"smallbiztiktok\" href=\"https:\/\/www.tiktok.com\/tag\/smallbiztiktok?refer=embed\" target=\"_blank\" rel=\"noopener\">#smallbiztiktok<\/a> <a title=\"aiproductphotos\" href=\"https:\/\/www.tiktok.com\/tag\/aiproductphotos?refer=embed\" target=\"_blank\" rel=\"noopener\">#aiproductphotos<\/a> <a title=\"ecomaitools\" href=\"https:\/\/www.tiktok.com\/tag\/ecomaitools?refer=embed\" target=\"_blank\" rel=\"noopener\">#ecomaitools<\/a> <a title=\"\u266c Beyonce - AMARNI\" href=\"https:\/\/www.tiktok.com\/music\/Beyonce-6977608652727257090?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c Beyonce &#8211; AMARNI<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Note the way CreatorKit uses hashtags. They\u2019re an important part of TikTok\u2019s search algorithm, and they help people looking for content like theirs find it. Some of the hashtags in this video have to do with CreatorKit\u2019s product, such as #marketingtools, a more focused hashtag with 14,800 posts. Others are related to their audience, such as #smallbusinessowner, which is very popular, with about 3.5 million posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another, #techtok, is a little more obscure if you aren\u2019t familiar with the platform (it combines \u201ctech\u201d and \u201cTikTok,\u201d get it?). But it\u2019s also popular, with 1.3 million posts using it. For that reason, it\u2019s worth looking at what hashtags related products and videos use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s useful to note that they vary their hashtag usage between more and less popular ones. That means if a post goes viral, it could reach an even larger audience, but with CreatorKit\u2019s follower count, it\u2019ll at least do well in the smaller categories where they enter it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CreatorKit embraces the TikTok conventions wholeheartedly. That requires no small amount of knowledge and skill, but it pays off with millions of views to their account from an audience of small business owners they want to engage with. That potential is what can make <\/span><a href=\"https:\/\/foundationinc.co\/lab\/why-tiktok-has-become-a-marketers-dream-platform\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TikTok a marketer\u2019s dream platform<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With nearly twice as many users on TikTok compared to X\/Twitter, SaaS companies wanting to expand brand awareness can\u2019t afford to ignore this vast and growing user base. Yet three of the 10 largest SaaS companies in the world don\u2019t even have TikTok accounts, three more have a meager 5,000 followers, and only two have [&hellip;]<\/p>\n","protected":false},"author":285,"featured_media":12356,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[31,38],"tags":[198,33,176,35,183],"class_list":["post-12352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation","category-content-marketing","tag-198","tag-content-marketing","tag-content-driven-growth","tag-social-media","tag-viral-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/posts\/12352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/users\/285"}],"replies":[{"embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/comments?post=12352"}],"version-history":[{"count":0,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/posts\/12352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/media\/12356"}],"wp:attachment":[{"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/media?parent=12352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/categories?post=12352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/tags?post=12352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}