{"id":14252,"date":"2025-02-20T21:50:25","date_gmt":"2025-02-20T21:50:25","guid":{"rendered":"https:\/\/foundationinc.co\/?p=14252"},"modified":"2025-02-20T21:50:25","modified_gmt":"2025-02-20T21:50:25","slug":"a-closer-look-at-anthropics-simple-approach-to-customer-success-stories-vol-228","status":"publish","type":"post","link":"https:\/\/foundationinc.co\/lab\/vol-228\/","title":{"rendered":"A Closer Look at Anthropic\u2019s Simple Approach to Customer Success Stories | Vol 228"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Article&#039;s Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/foundationinc.co\/lab\/vol-228\/#repurposing-content-and-distribution-with-ross-simmonds-whats-your-process\" title=\"Repurposing Content and Distribution with Ross Simmonds (What\u2019s Your Process?)\">Repurposing Content and Distribution with Ross Simmonds (What\u2019s Your Process?)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/foundationinc.co\/lab\/vol-228\/#%f0%9f%9a%80-how-anthropic-drives-60k-in-organic-traffic-%e2%80%94-with-one-simple-strategy\" title=\"\ud83d\ude80 How Anthropic Drives 60K+ in Organic Traffic \u2014 With One Simple Strategy\">\ud83d\ude80 How Anthropic Drives 60K+ in Organic Traffic \u2014 With One Simple Strategy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/foundationinc.co\/lab\/vol-228\/#ready-to-ditch-stale-tactics-and-shape-the-future-of-search\" title=\"Ready to Ditch Stale Tactics and Shape the Future of Search?\">Ready to Ditch Stale Tactics and Shape the Future of Search?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/foundationinc.co\/lab\/vol-228\/#%f0%9f%9a%a8-new-podcast-alert-avoid-these-costly-saas-google-ads-mistakes-%f0%9f%9a%a8\" title=\"\ud83d\udea8 New Podcast Alert: Avoid These Costly SaaS Google Ads Mistakes \ud83d\udea8\">\ud83d\udea8 New Podcast Alert: Avoid These Costly SaaS Google Ads Mistakes \ud83d\udea8<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/foundationinc.co\/lab\/vol-228\/#%f0%9f%91%80-whats-the-latest-in-b2b-saas-this-week-%f0%9f%91%80\" title=\"\ud83d\udc40 What\u2019s the Latest in B2B SaaS This Week? \ud83d\udc40\">\ud83d\udc40 What\u2019s the Latest in B2B SaaS This Week? \ud83d\udc40<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/foundationinc.co\/lab\/vol-228\/#create-and-distribute-content-5x-faster-with-ai\" title=\"Create and Distribute Content 5X Faster with AI\">Create and Distribute Content 5X Faster with AI<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/foundationinc.co\/lab\/vol-228\/#%f0%9f%a7%a0-this-weeks-brain-food-%f0%9f%a7%a0\" title=\"\ud83e\udde0 This Week\u2019s Brain Food \ud83e\udde0\u00a0\">\ud83e\udde0 This Week\u2019s Brain Food \ud83e\udde0\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/foundationinc.co\/lab\/vol-228\/#%f0%9f%8f%85-twitterx-thread-of-the-week\" title=\"\ud83c\udfc5 Twitter\/X Thread of the Week\">\ud83c\udfc5 Twitter\/X Thread of the Week<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/foundationinc.co\/lab\/vol-228\/#%f0%9f%8e%96%ef%b8%8f-linkedin-post-of-the-week\" title=\"\ud83c\udf96\ufe0f LinkedIn Post of the Week\">\ud83c\udf96\ufe0f LinkedIn Post of the Week<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/foundationinc.co\/lab\/vol-228\/#%f0%9f%a4%b3%f0%9f%8f%bd-nice-finds-you-should-binge\" title=\"\ud83e\udd33\ud83c\udffd Nice Finds You Should Binge\">\ud83e\udd33\ud83c\udffd Nice Finds You Should Binge<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/foundationinc.co\/lab\/vol-228\/#%f0%9f%92%bb-job-postings-worth-checking-out\" title=\"\ud83d\udcbb Job Postings Worth Checking Out\">\ud83d\udcbb Job Postings Worth Checking Out<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/foundationinc.co\/lab\/vol-228\/#%f0%9f%8e%a7-what-were-wired-into-this-week\" title=\"\ud83c\udfa7 What We\u2019re Wired Into This Week\">\ud83c\udfa7 What We\u2019re Wired Into This Week<\/a><\/li><\/ul><\/nav><\/div>\n<p><b>Welcome to Volume 228 \ud83d\udc4b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Happy Thursday!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this week\u2019s newsletter, we cover:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#anthropic\"><span style=\"font-weight: 400;\">A Closer Look at Anthropic\u2019s Simple Approach to Customer Success Stories<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#b2b-saas\"><span style=\"font-weight: 400;\">\ud83d\udc40 The Latest in B2B SaaS This Week<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#brain-food\"><b>\ud83e\udde0<\/b><span style=\"font-weight: 400;\"> This Week\u2019s Brain Food<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#best-content\"><span style=\"font-weight: 400;\">\u2795 The Best Content Across the Web<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s get into it.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"repurposing-content-and-distribution-with-ross-simmonds-whats-your-process\"><\/span><b>Repurposing Content and Distribution with Ross Simmonds (What\u2019s Your Process?)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone talks about content repurposing\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One blog post = 20+ content assets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what\u2019s repurposing without real business results?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this episode of<\/span> <a href=\"https:\/\/www.youtube.com\/watch?v=2fr5UGbh-fI&amp;t=465s\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">What\u2019s Your Process<\/span><\/i><\/a><span style=\"font-weight: 400;\">, Ross Simmonds breaks down the exact content repurposing and distribution process he\u2019s used to help brands like Canva, Mailchimp, and Eventbrite turn content into growth engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What You\u2019ll Learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The 4 E\u2019s framework for deciding what\u2019s worth repurposing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to find content-user fit &amp; channel-user fit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The step-by-step process Ross uses to turn one blog post into a multi-platform strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to stop overthinking and start distributing today<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Content without distribution is like a product without marketing \u2014 it doesn\u2019t work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to level up? Watch the<\/span> <a href=\"https:\/\/www.youtube.com\/watch?v=2fr5UGbh-fI&amp;t=465s\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">full episode now<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"%f0%9f%9a%80-how-anthropic-drives-60k-in-organic-traffic-%e2%80%94-with-one-simple-strategy\"><\/span><b id=\"anthropic\">\ud83d\ude80 How Anthropic Drives 60K+ in Organic Traffic \u2014 With One Simple Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even the most cutting-edge AI companies rely on classic marketing fundamentals, and Anthropic is no exception. They\u2019ve turned customer success stories into a traffic-driving machine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how they do it:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Short, no-fluff case studies packed with tangible results<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 A classic problem\u2013solution\u2013outcome storytelling format<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Customer-centric quotes that add credibility<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2705 Light on jargon, heavy on business value \u2014 so decision-makers pay attention<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This playbook might not sound revolutionary, but Anthropic proves it still works \u2014 they\u2019re pulling in 70K+ monthly visits and securing enterprise leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd17 Read how Anthropic cracked the case study code <a href=\"https:\/\/foundationinc.co\/lab\/anthropic\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"ready-to-ditch-stale-tactics-and-shape-the-future-of-search\"><\/span><b>Ready to Ditch Stale Tactics and Shape the Future of Search?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/seoweek.org\/?utm_source=linkedin&amp;utm_medium=social&amp;utm_campaign=ross-simmonds&amp;utm_id=early-bird\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Meet SEO Week 2025<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 your front-row seat to what\u2019s next in our industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Will you write the next chapter of SEO?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because that\u2019s what\u2019s happening \u2014 April 28 to May 2 at LAVAN 641 Midtown NYC \u2014 where <\/span><b>Rand Fishkin, Lily Ray, Aleyda Solis, Ross Simmonds<\/b><span style=\"font-weight: 400;\">, and a slew of other trailblazers will dig into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI\u2019s Seismic Shift on everything from keyword research to SERP dominance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical SEO tactics that don\u2019t crumble the second a new update rolls out<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content Strategies that actually push your rankings up and to the right<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No half-baked theories. No vague \u201cgrowth hacks.\u201d No fluff.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just four days of deeply practical sessions, genuine conversations, and the kind of networking that turns handshakes into next-level collaborations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself: When was the last time you attended a search conference that truly changed how you do SEO?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re done hoping for a magic bullet and ready to take real, tangible steps forward, join us. Bring your questions, your ambitions, and your biggest marketing challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because the future of search is being written as we speak.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And we want you in the room where it happens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to redefine your SEO game?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udd17 <\/span><a href=\"https:\/\/seoweek.org\/?utm_source=linkedin&amp;utm_medium=social&amp;utm_campaign=ross-simmonds&amp;utm_id=early-bird\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GRAB EARLY BIRD TICKETS NOW<\/span><\/a><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"%f0%9f%9a%a8-new-podcast-alert-avoid-these-costly-saas-google-ads-mistakes-%f0%9f%9a%a8\"><\/span><b>\ud83d\udea8 New Podcast Alert: Avoid These Costly SaaS Google Ads Mistakes \ud83d\udea8<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SaaS companies keep making the same Google Ads mistakes they did in 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it\u2019s costing them big time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this episode of <\/span><a href=\"https:\/\/open.spotify.com\/show\/3xtAETor7wKlNEVrH8OPAF\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Create Like the Great<\/span><\/i><\/a><span style=\"font-weight: 400;\">, Ross breaks down:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why driving traffic to your homepage is killing your conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to target high-intent keywords that actually drive ROI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smart bidding strategies to maximize your ad budget<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The #1 copywriting framework to create ads that convert<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want to stop wasting money and actually make Google Ads work for your SaaS? Listen to the full episode on<\/span> <a href=\"https:\/\/podcasts.apple.com\/ph\/podcast\/avoid-these-costly-google-ads-mistakes-for-saas-success\/id1653650073?i=1000692365124\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Apple<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span> <a href=\"https:\/\/open.spotify.com\/episode\/06K2jhGsqpsczwnibbtr1H\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"%f0%9f%91%80-whats-the-latest-in-b2b-saas-this-week-%f0%9f%91%80\"><\/span><b id=\"b2b-saas\">\ud83d\udc40 What\u2019s the Latest in B2B SaaS This Week? \ud83d\udc40<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.perplexity.ai\/hub\/blog\/introducing-perplexity-deep-research?utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=%F0%9F%94%8D%20Core%20Updates:%20AI%20search%20sends%20twice%20the%20transactional%20searches%20of%20traditional%20web%20search%20and...%20[17%20Feb]%20%20-%2016638694\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Introducing Perplexity Deep Research<\/span><\/a><span style=\"font-weight: 400;\">|<\/span><b> Perplexity<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.thesaasnews.com\/news\/tofu-raises-12-million-in-series-a\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tofu Raises $12 Million in Series A<\/span><\/a><span style=\"font-weight: 400;\">|<\/span><b> The SaaS News<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/news.crunchbase.com\/robotics\/apptronik-startup-funding-humanoid-robots-goog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Apptronik Gets $350M To Build Better Humanoid Robots<\/span><\/a><span style=\"font-weight: 400;\">|<\/span><b> Crunchbase<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.pymnts.com\/cpi-posts\/nokia-poised-to-gain-eu-approval-for-2-3-billion-infinera-acquisition\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nokia Poised to Gain EU Approval for $2.3 Billion Infinera Acquisition<\/span><\/a><span style=\"font-weight: 400;\">|<\/span><b> PYMNTS<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/techcrunch.com\/2025\/02\/15\/marc-andreessen-dreams-of-making-a16z-a-lasting-company-beyond-partnerships\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Marc Andreessen dreams of making a16z a lasting company, beyond partnerships<\/span><\/a><span style=\"font-weight: 400;\">|<\/span><b> TechCrunch<\/b><\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"create-and-distribute-content-5x-faster-with-ai\"><\/span><b>Create and Distribute Content 5X Faster with AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You hit publish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then\u2026 nothing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No shares. No engagement. No traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because creating content isn\u2019t the problem. Distribution is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The smartest brands don\u2019t just create \u2014 they distribute like crazy. And that\u2019s where <\/span><a href=\"http:\/\/distribution.ai\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Distribution.AI<\/span><\/a><span style=\"font-weight: 400;\"> comes in.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upload your podcast, video, or article.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI generates everything you need for distribution \u2014 show notes, blog posts, LinkedIn threads, X posts, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publish everywhere in minutes.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Your job?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copy. Paste. Post. Repeat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the result?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content works like a rented mule \u2014 on <\/span><i><span style=\"font-weight: 400;\">every<\/span><\/i><span style=\"font-weight: 400;\"> platform \u2014 while you sip coffee and brainstorm your next viral idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to turn your content into a distribution machine? <\/span><a href=\"http:\/\/distribution.ai\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Try Distribution.AI<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"%f0%9f%a7%a0-this-weeks-brain-food-%f0%9f%a7%a0\"><\/span><b id=\"brain-food\">\ud83e\udde0 This Week\u2019s Brain Food \ud83e\udde0\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Back in elementary school, 9 out of 10 of us dreamed of becoming pilots. By junior high, 7 out of 10 wanted to be doctors. But today, only 2 out of 10 still pursue those dreams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Life has a way of reshaping our passions and purpose. Over the years, I\u2019ve learned to embrace its twists and turns. I\u2019ve poured everything into my goals, only to realize that sometimes, the path changes. When a dream no longer made sense, I had to adapt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s surprising how we move on from things that once defined us. But through it all, I\u2019ve learned resilience \u2014 to find meaning in every season and always seek something new to fight for and live for.<\/span><\/p>\n<hr \/>\n<p><b>Interested in sponsoring this newsletter?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Get access to over 30k savvy marketers every week. Reply to this email and apply for a spot.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"%f0%9f%8f%85-twitterx-thread-of-the-week\"><\/span><b id=\"best-content\">\ud83c\udfc5 Twitter\/X Thread of the Week<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/x.com\/BizHustlez\/status\/1890811315167404539\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">In the 1970s, Japan was a tea-drinking nation.<\/span><\/a><span style=\"font-weight: 400;\"> by<\/span> <a href=\"https:\/\/x.com\/BizHustlez\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Business Hustlez<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%f0%9f%8e%96%ef%b8%8f-linkedin-post-of-the-week\"><\/span><b>\ud83c\udf96\ufe0f LinkedIn Post of the Week<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/thomaspjacobs_heres-an-oversimplification-of-inbound-vs-activity-7295802149668552704-kLR6?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACc9Km0Bp6yzYLIsKPKPh38KK-pKQ6ONcRc\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Here&#8217;s an oversimplification of inbound vs outbound (paid vs organic)<\/span><\/a><span style=\"font-weight: 400;\"> by <\/span><a href=\"https:\/\/www.linkedin.com\/in\/thomaspjacobs?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAAAVf4aEBec3KOLDtdKn-YrWzAy0P4KQgrDo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tom Jacobs<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%f0%9f%a4%b3%f0%9f%8f%bd-nice-finds-you-should-binge\"><\/span><b>\ud83e\udd33\ud83c\udffd Nice Finds You Should Binge<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.relato.com\/blog\/why-content-strategies-fail\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Why Content strategies fail<\/span><\/a><span style=\"font-weight: 400;\">| <\/span><b>Relato<\/b><\/li>\n<li><a href=\"https:\/\/www.exitfive.com\/articles\/b2b-paid-media-strategy-in-2025\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">B2B Paid Media Strategy in 2025<\/span><\/a><span style=\"font-weight: 400;\">| <\/span><b>Exit Five<\/b><\/li>\n<li><a href=\"https:\/\/sbigrowth.com\/insights\/blog\/3-reasons-sales-managers-focus-on-selling-vs-managing-and-what-to-do-about-it\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3 Reasons Why Sales Managers Focus on Selling vs. Managing<\/span><\/a><span style=\"font-weight: 400;\">| <\/span><b>SBI<\/b><\/li>\n<li><a href=\"https:\/\/moz.com\/blog\/strengthen-your-brands-authority-whiteboard-friday?_gl=1*1o4ee9j*_up*MQ..*_ga*NTA1NjY1OTY5LjE3Mzk3MjU2NjQ.*_ga_LGQZKGRBE5*MTczOTcyNTY2NC4xLjAuMTczOTcyNTY2NC4wLjAuMA..*_ga_QLCPR2NDVP*MTczOTcyNTY2NC4xLjAuMTczOTcyNTY2NC4wLjAuMA..\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to Strengthen Your Brand&#8217;s Authority \u2014 Whiteboard Friday<\/span><\/a><span style=\"font-weight: 400;\">| <\/span><b>Moz<\/b><\/li>\n<li><a href=\"https:\/\/www.orbitmedia.com\/blog\/linkedin-newsletter-best-practices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to Start a LinkedIn Newsletter: Best Practices and Lessons Learned From 265k Subscribers<\/span><\/a><span style=\"font-weight: 400;\">|<\/span><b> Orbit Media<\/b><\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"%f0%9f%92%bb-job-postings-worth-checking-out\"><\/span><b>\ud83d\udcbb Job Postings Worth Checking Out<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Looking for a new opportunity? Here\u2019s a round-up of some exciting job openings in the B2B SaaS space.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/foundationinc.co\/careers\/b2b-content-marketing-strategist-3\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Foundation: B2B Content Marketing Strategist<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/foundationinc.co\/careers\/account-manager\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Foundation: Account Manager<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/foundationinc.co\/careers\/content-creator?_ga=2.31970046.1314013429.1724928584-1299775151.1722264210\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Foundation: Content Creator<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/foundationinc.co\/careers\/content-marketing-manager\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Foundation: Content Marketing Manager<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/foundationinc.co\/careers\/full-stack-developer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Foundation: Sr. Full Stack Developer<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/foundationinc.co\/careers\/applied-research-specialist\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Foundation: Applied Research Specialist<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/foundationinc.co\/careers\/quality-customer-experience-manager\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Foundation: Quality &amp; Customer Experience Manager<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/foundationinc.co\/careers\/director-of-digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Foundation: Director of Digital Marketing<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p><b>Are you hiring?<br \/>\n<\/b><span style=\"font-weight: 400;\">Reply to this email, and we\u2019ll share how you can find your next unicorn, game-changer, or first marketing hire from among the industry\u2019s top-performing marketers.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"%f0%9f%8e%a7-what-were-wired-into-this-week\"><\/span><b>\ud83c\udfa7 What We\u2019re Wired Into This Week<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=K74OYzt5Krk&amp;t=190s\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Stellar Evolution: From Dust to Supernova. The Life Cycle of Stars<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 Lecture for Sleep &amp; Study<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This round-up has been brought to by The Rundown Univeristy and me, Saheed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email Leigha Henderson at leigha@foundationinc.co. We always look for ways to improve and provide the best B2B SaaS marketing resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a great weekend!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Volume 228 \ud83d\udc4b Happy Thursday!\u00a0 In this week\u2019s newsletter, we cover:\u00a0 A Closer Look at Anthropic\u2019s Simple Approach to Customer Success Stories \ud83d\udc40 The Latest in B2B SaaS This Week \ud83e\udde0 This Week\u2019s Brain Food \u2795 The Best Content Across the Web Let\u2019s get into it. Repurposing Content and Distribution with Ross Simmonds [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":7853,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[126],"tags":[],"class_list":["post-14252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/posts\/14252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/comments?post=14252"}],"version-history":[{"count":0,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/posts\/14252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/media\/7853"}],"wp:attachment":[{"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/media?parent=14252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/categories?post=14252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundationinc.co\/wp-json\/wp\/v2\/tags?post=14252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}